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OpenAI’s Search GPT: A New Era in Search Engines, Challenging Google’s Decades-Long Dominance

Dr. Soumen Atta, Ph.D.
5 min readNov 2, 2024

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OpenAI’s Search GPT: A New Era in Search Engines, Challenging Google’s Decades-Long Dominance — By Dr. Soumen Atta, Ph.D.

As artificial intelligence (AI) continues to evolve, OpenAI has stepped up to disrupt the search engine industry with an innovative product called Search GPT. Unlike traditional search engines that provide a collection of links, Search GPT is designed to streamline your search experience, offering curated answers directly tailored to user queries. This development introduces a powerful challenge to Google, the undisputed giant in the search market. But will it be enough to shift the search engine landscape? Let’s explore how Search GPT works, what sets it apart, and the potential impact on Google.

What Is Search GPT and How Does It Work?

When we think of ChatGPT, we imagine an AI-powered chatbot capable of holding intelligent conversations. Now, OpenAI has expanded ChatGPT’s utility by launching Search GPT — a tool that does more than just talk. It actively searches the web and provides real-time information in response to user questions, akin to Google. However, unlike Google, which lists several links in response to a query, Search GPT curates a concise, direct answer, saving users time and effort.

For instance, if you ask, “Where can I grab dinner in Positano on Friday night?” Search GPT returns specific…

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Dr. Soumen Atta, Ph.D.
Dr. Soumen Atta, Ph.D.

Written by Dr. Soumen Atta, Ph.D.

I am a Postdoctoral Researcher at the Faculty of IT, University of Jyväskylä, Finland. You can find more about me on my homepage: https://www.soumenatta.com/

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